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Radio Promotion Campaign: Ideas, Costs, And Companies For Guaranteed Spins

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Approaching music radio stations to get airplay for your music is not a dying form of promotion as many artists and producers seem to think.  Radio is not a dying medium, the recent growth in web-based radio stations is proof of that.  

There are college radio stationssatellite radio, and commercial radio, as well as web radio stations.  These are all amazing options to gain exposure and to promote your music to millions of listeners.

Ideas On Getting Airplay

  1. Create a list of radio stations that have your target audience as their listeners. Things to include are the name of the DJ, name of the show, station contact information, the time the radio host accepts calls and the station's submission policy.
  2. Put together a promotion package that includes a sheet of all your bio information and accomplishments, a short cover letter and a high-quality copy of your track or record
  3. Make contact with the radio station a week after you have submitted your portfolio to ensure they have received it.  Also, ask for any feedback and prepare yourself to make a number of calls before you reach the music director of the station.  The key is to be extremely nice and very patient.  It may be step number three, but it is the vital one to getting your foot through the door.     
  4. Be sure to thank everyone at the radio station that played a part in getting your music played.  That will be the music director, DJ and even the receptionist (they are always the most difficult to get past).  Always show your appreciation after you have achieved your goal.  This will not be the last time you need their help.

The Cost Of Radio Promotion

Promotion cost for a radio station will differ depending on whether you are promoting a full-length or an EP release.  Other factors to include would be postage, CD production costs, communication costs (phone calls and email).  The cost will lower considerably should you choose to do everything digitally, but it is best practice to send hard copies of everything.

Generally, costs can run up to $5000 for promotion.  However, it is a cost worth incorporating into your promotion budget.  The time spent making and producing your album will make that extra spend all worth it.

Radio Promotion Companies Worth Working With

Should you be lucky enough to have something extra in the promotion budget, you can go about hiring a music promotional company.  Here are the top 5 in the industry at the moment


Kiss will guarantee your airplay on a national and international level. PLEASE remember that in order to be on the radio your song needs to be PROFESSIONAIL


ALL GENRES ARE ACCEPTED and NO EXPLICIT LYRICS please… Every song should be legally owned by its main artist.


This is designed to give you Organic feedback. Before you spend on a record that will/won't go anywhere, you need to test and see if people like it before you dump real money into it.

4. SOUND 106 FM

For 5 dollars you will be the featuring sponsoring artist on our music blog and readers will also have the option to listen to your music via our radio station for 1 day  24/7.  For more record promotion please see the gig extra.

5. Ms. Dynasty Promotion

Get your music into radio rotation on a royalty paying Internet radio station for one month guaranteed!

Never underestimate the power of a radio promotion campaign.  Radio is still a medium that exposes your music to millions of listeners.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.