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SEO for Musicians: 10 Tips Most Artists Aren’t Doing

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

When you hear “SEO”, you probably just think that this is something that websites need to worry about. SEO music marketing is actually quite important to getting buzz going about your music. You can utilize a keyword list for musicians as a way to help boost your blog posts as well as draw attention to your social media sites (Use these tips to avoid the mistakes most artists make on social media).

For instance when you use the best YouTube tags for music videos, you are going to get extra traffic to your channel meaning that more people are going to discover your music. These tips are going to make a huge difference in your business.

1. Research The Right Keywords

You cannot optimize your website for searches if you do not use the right keywords. You need to find out which keywords are working for other bands like yourself so that you can know to use these for your own website. Make sure that your website includes these keywords in a natural way otherwise this could hurt your SEO.

Be Active

It is important that you are active on your website and even your social media. When you update frequently, you will be more favored on search engine results. This means that if you have a blog, stick to writing regularly at least 2 or 3 times a week.

3. META Description

When you Google a keyword, you know how pages pop up with a link and some information? This is exactly what a META description is for. This will describe your content to those who search for the specific keywords to see so they can know if your site is what they are looking for. It also allows you to use keywords without putting them directly into your content. Check out the example below from

4. Content

The fact is that content is one of the biggest things that drive your SEO. As you have seen content that is posted regular increases your SEO ranking but in order to be effective, you need to make sure that you have quality content that will keep people coming back.

5. Domain Name

Your domain name should include some of your important keywords.

6. Link Building

If websites link back to you, Google will not view you as a spammy website but rather as a trust -worthy one and get you’re a better SEO ranking. To get these link backs, you need to create amazing content that people will want to share.

7. Analytics

Analytics will let you know what keywords are working for you and which ones aren’t as well as allowing you to see what your target audience is.

8. Networking

It can be very effective for you to utilize your social media accounts. You can use them to share your content, website, and other things like band concert dates. It can also help you link back to your content and make it easier for others to share.

9. Site Maps

Site maps can make it easier for Google to get to all of your website pages. This is something else that will help improve your ranking on search engines.

10. YouTube

You already know that YouTube is a great place to share your music but did you know that this offers a lot of SEO opportunities for you? Optimize it using your keywords and provide links back to your website.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.