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Starting a Music Publishing Company? DON'T Make These Mistakes

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Are You Ready?

Decided to start your own music publishing company? Well and good, but are you really ready and equipped to do so? As can be expected in any venture, even this one comes with its own fair share of hurdles and hiccups.

Questions running around in your mind can range from how much does it cost to start a music publishing company, to what it takes to sustain it, and more importantly how to avoid mistakes to ensure success. Do not just jump in for the love of music and the lure of money. This certainly requires persistence, hard work and an understanding of the music industry and the artists’ mindsets, not to mention the legal aspects as well.

The Common Mistakes

What are the common mistakes that one can make while setting out on this venture? Listed below are a few.

Not Having A Music Business Plan

This can be suicidal, so better get one up with proper timeframes mentioned for what you want to achieve.

No Marketing Research And Feasibility Study Done

No business can succeed when there is no understanding about whom the customers are and what they need or even whether there is a need. Not everyone can sell ice to the Eskimos after all!

Going For Anything And Everything

This is a very common mistake. In the enthusiasm to succeed you may choose to publish anything and everything which is not really the right way to succeed. It is better to choose a niche for yourself and make your name in that. It is not easy and may take time, but make sure that people know what to expect when they see your record label. This helps in the long run.

Going It Alone - How To Start A Record Label?

Better get some legal help as music publishing industry is all about high levels of competition, changing scenes and loyalties, new celebrities joining the club every single day and more importantly about protecting the rights of self and the artists that you choose to represent. It involves drawing up a whole host of contracts with IP rights, trademarks and copyrights etc. So you cannot afford to slip up as one silly mistake can cost you in fortunes.

Don’t Let Success Get To Your Head

You may work hard initially to ensure that you make a name. And once you are done, you may just forget to network and tie yourself up in a silo. Remember networking is everything is this industry. You cannot afford to lose a lead, however small it may be. You never know who’s going to be the next big thing out there.

Be Insured, Be Safe

Do not think of insurance as something that you can afford to have only when you succeed. It is something that you need to plan for in your budget right at the start when you think about how to start a music production company?

Apart from the above, make sure that you are well prepared in terms of identifying a location, a marketing plan, financing options, manpower and other necessary equipment details etc. The more you think and list out, the better it is for you and will ensure that your chances of success are better.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.