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Written by Omari
That’s nothing to sneeze at for a company in the music business!
If you’re not familiar with this industry, here’s a breakdown.
Every artist in the world needs instrumentals to write lyrics to (unless it’s an a Capella group of course). Whether they make Hip Hop, Pop, R&B, Dancehall, Trap, or anything else, they all need instrumentals.
For example, if I’m a rapper and I like Drake’s beats, then I can search for ‘Drake Type Beats’ on YouTube, and it will give me thousands and thousands of videos from producers who make Drake Type Beats.
If I like these beats I can look in the description of the YouTube video for a purchase link to the instrumental. I could just try and rip the audio from the YouTube video for free, but there are a couple problems with this: it’s going to be low quality, and it will likely have the producer tags in it (a vocal audio shout atop the instrumental that makes it difficult to rap or sing over).
This leaves the artist with a couple options to either buy a beat lease or continue searching for other instrumentals.
A beat lease is essentially a license that states the artist has permission to monetize the song they make with an instrumental.
So if someone rips a beat off YouTube without paying for it, they run the risk of serious legal trouble, and no one wants to make a great song then continually have to look over their shoulder with anxiety of being caught for stealing beats.
Now that we have a background of what beat buying is I’ll breakdown the current system more.
Producers host beats on sites like BeatStars, AirBit, Soundgine, YouTube, and SoundCloud. They’ll usually have 4 beat licensing packages available: basic (mp3), premium (wav), premium + trackouts (individual instrument files for mixing purposes), and exclusive (after someone buys this license, no one else can buy the beat).
Beats will usually cost $20 for the basic license all the way up to $500 or $1,000 for the exclusive license.
Let’s say an artist is trying to make an album of 10 songs. The basic license for 10 songs would be roughly $200. Not bad, but that’s only mp3 quality instrumentals. Not exactly ideal when trying to take your music career seriously. You need at least the .wav file and preferably the track outs. This will likely run you between $500 and $1,000.
The problem here is most artists don’t have $1,000 lying around to spend on beats. They also have to pay for mixing and mastering. And truth be told, most of their budget should be spent on music promotion and marketing.
Enter the beat subscription model. Think Spotify or Netflix, but for beats!
Some producers started making subscriptions to their beats in 2018. You could become a member to a single producer and download a set amount of beats per month from them.
The problem with that is one producer can only make so many songs and styles of music.
But what if you could download beats from a bunch of different producers in one marketplace for one low monthly fee?
Now you can! (Fireworks go off, celebration ensues!)
We have created a beat subscription marketplace!
Artists no longer have to search through YouTube for hours looking for beats and wondering how much it’s going to cost for a license!
Now, all you have to do is subscribe to a beat subscription plan and you’ll have access to instrumentals with commercial rights every month from a wide variety of talented producers.
For producers, this will provide income per download! That means no more worrying about convincing people to buy your beats. Convincing people to download a song is much easier than convincing them to buy!
We’ve already seen this model work with the music streaming industry!
Artists can now subscribe to a beat marketplace for one low monthly fee (think Netflix or Spotify, but for beats)! This makes it much more affordable to pursue a career in music and allocate more of your budget to recording and marketing.
Producers get paid per download and no longer have to worry about convincing artists to buy their beats.
It’s a win-win!
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© 2023 Omari MC, LLC. All Rights Reserved.
© 2023 Omari MC, LLC. All Rights Reserved.