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The Proper Way To Contact Music Executives Via Social Media

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Social media is changing our lives on a daily basis and the way we do things has been completely revolutionized. Whether it’s writing a complaint, general information or even contacting your biggest idol, social media has made this a completely new and much easier form of contact.

When you’re trying to contact someone through social media you still have to remember a few key factors, especially when trying to get in touch with the bigwigs at a record label. If you follow this article then you’ll find you’ll get a lot better response than when you forget any of these simple factors.

Getting Their Attention

Getting the attention of those at a record label isn’t an easy task at the best of times so when the time comes to start trying then you really need to put your all into it. This starts way before you start contacting the labels. You might have the music written, recorded and polished up.

You might have the photoshoots done and the albums printed. You might even have been touring for months on end pulling in bigger and bigger crowds on the road but it doesn’t mean you’re exempt from having to put the research in. You don’t want to be a heavy metal band contacting a record label that specializes in country and folk, they won’t take you seriously and it won’t make you feel any better when you get rejected.

Demo Format

While you’re doing your research then don’t forget to check out what format they like to receive their demos in. Not all record labels will state this but if you send something over in completely the wrong format then they will write you off before they’ve even checked out your songs. You need to be dedicated to the matter.

If they don’t state what format they like then social media is the best place to head over to. Not only will a quick tweet or comment let them know that you’re interested in their label (they might check out before you’ve even sent them your demo) but will show that you are dedicated to your art and getting it right.

Show Your Worth

Having said that, the chances of someone looking at your music page because you’ve put a comment on their Facebook wall is incredibly unlikely. It doesn’t show any form of dedication and could even been seen as lazy! Really, you want to be using social media to support any demos you’re sending over by proving how much effort you put into the music side of your life.

An active TwitterFacebook and even a blog can draw in fans and likes and for a music executive this will mean money. You have to remember that music executives might enjoy the music side of work but they’re business people at heart so speaking to their corporate minds is more effective than just the music.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


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*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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