7 Most Successful Music Crowdfunding Campaigns & How They Did It

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Raising money through online funding campaigns has become a staple of the twenty-first century. The term has been coined “crowdfunding.” Crowdfunding is a type of crowdsourcing, which is a business tool that Merriam-Webster defines as, “the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.”

Millions of people across the world have earned money through crowdfunding campaigns. There are many avenues that people use to crowdfund and many reasons people have used crowdfunding. Not at the least of this list are artists and producers of the music industry. Many artists and producers use crowdfunding campaigns to create albums that they otherwise wouldn’t have the funds to record.

Here are 7 of the most successful crowdfunding campaigns of all time, and how they managed to do it.

1. PIXIES: A Visual History $234,450

With a pledge of $1, this group promised a “thank you.” The top of the mark for pledges for PIXIES was a pledge of $1000 which promised the donor a proof copy of their album.

2. Music For Cats $241,651

For pledges of $1, the group promised a digital download of one of their tracks as well as (my personal favorite), a virtual “high 5” from the group. No one  backed their pledge for $5k or $10k, but over 2,000 people pledged to back $25, which made up for $54,450. Those who pledged to back $25 were promised a limited edition of the studio album.

3. New Studio Album from Toad the Wet Sprocket $264,762

For pledges of $1, the group promised a digital download of one of their tracks as well as (my personal favorite), a virtual “high 5” from the group. No one  backed their pledge for $5k or $10k, but over 2,000 people pledged to back $25, which made up for $54,450. Those who pledged to back $25 were promised a limited edition of the studio album.

4. Make Endless Fantasy $277,399

With a pledge starting at $1, a simple “thank you,” was promised by the group. With a pledge of $10,000 (which no one pledged), was to attend a house party at the donors house. This campaign made the most of their funding from lower pledges.

5. New Carman Album And Music Video $538,103

This crowdfunding campaign was hosted on Kickstarter. They promised rewards for those who pledged a certain amount of money, with better rewards the more money that was donated. For a pledge of $1 or more, whoever donated would receive first dibs on the first released single and music video. Pledges of $100 or more could get you VIP elite concert tickets.

6. Protest The Hero $341,146

This group offered the lowest pledge at $10, which offered a full album download before the official release. The highest donation possibility maxed at $5,000. With a donation of $5K, donors would be invited to perform guest vocals on their new album.

7. Amanda Palmer $1,192,793

This crowdfunder topped the charts of crowdfunding. Palmer promised a digital download and bonus content with a pledge of $1. With pledges of $5000, donors could host a house party where she would attend! This was the highlight of her campaign, which gained her over $170,000!


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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