Getting people to buy your music is a science. I've heard far too many people think, "They'll buy it if they like the music." Why would someone buy something they can stream for free? Because it's either not available for streaming (yet), or they have genuine respect for the artist. The only way you can do that as an artist or manager is to establish a deeper connection with your fans.
This can be done through building an email list or running involved social media channels. Honestly, the email list in the best out of all those. The organic reach of Facebook posts depend on a variety of factors and tweets are too limited of characters to get a large message across. Focus on building your email subscribers. There is a right way and a wrong way to do this. Obviously, a little bit of gray area is allowed, but some rules are cut and dry.
I go over this more in-depth in my book, Make Them Beg To Buy Your Music. At the current moment though, there are over 32,000 email subscribers I can contact at any time in my list.
Those 32,000 are more valuable than my 16,500 SoundCloud followers or 132,000 Twitter followers combined! That's how powerful building a music email list is.
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