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How To Recognize A 360 Record Deal Contract: Pros And Cons

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

A 360 record deal contract can provide a number of major benefits to recording artists and bands looking to get their start and establish themselves within the music industry. These 360 record deal contracts are agreed upon relationships between an artist or band and a company that the company will provide financial support as well as support in promotions and marketing, touring and other bookings and many other areas as well.

While often this support is welcomed, especially for new artists looking to establish themselves and develop a fanbase, 360 record deal contracts aren’t necessarily for everyone and understanding what they’re all about is important in understanding whether a deal like this will be right for you as an artist.


On the positive side, 360 record deal contracts provide a sense of support that many artists and bands can’t afford to supply for themselves, especially at the beginning of their careers. Financial support from record companies can go a long way in helping musicians to gain their footing within the industry, establish a network and connections and pay for the expenses of touring and performing. Furthermore, record companies already have a network of connections in place when it comes to booking live performances.

Gaining access to this network through a 360 record deal contract can help to make booking gigs and shows for musicians and promoting and marketing to targeted demographics, especially when they are looking to grow and expand within the industry.


However, while there are massive amounts of benefits to signing a 360 record deal contract there is one major reason why a contract like this may be more negative than positive for musicians that sign themselves into one. Specifically, this issue has to do with the level of creative freedom that 360 record deal contracts offer for artists. Locking yourself into one of these contracts often comes with a number of terms and conditions that must be met in order for the contract and support from the record company to continue. This could mean something like how many shows you must perform monthly or annually, how many albums you need to put out and when, or even specifically what songs you can and should be performing.

While this delegation may be helpful in creating success and popularity for artists, it can leave some musicians feeling stifled creatively and as such unable to perform they would be able to in a less constraining contract.

Wrapping Up 

360 record deal contracts provide a popular way for musicians to begin their careers and create a network of support for themselves. While these contracts are a prominent within the music industry it's important to understand what they are and what they mean for you as a musician before you consider signing yourself into one.

While these record contracts can provide incredible benefits to musicians as they grow their careers and fan bases around the world, they can also stifle and limit creativity and as such should be considered carefully before signing your name on the dotted line.

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