How To Sell Your Merch on Spotify (The Smart Way)

Before we get into promoting and selling merch on Spotify, we’ll need to cover the basics of what artists need to get started:

1. Spotify for Artists Profile: to access Spotify’s Merchbar feature, you will need a Spotify for Artists account. For more information on Spotify for Artists and getting a verified artists account, check out our article here. 

2. Shopify Store: Before you can sell Merch through Spotify, you’ll need to set up an actual Shopify store first. Shopify’s cheapest plan is $29 per month, but once linked to your music page, Spotify will not take any cuts from your profits. 

3. Create Merch: If you already have band merch to sell, great! If you don’t have any current merch, you’ll want to get with a graphic designer and/or a print shop to come up with some product designs. Your merch doesn’t have to be super extravagant, a simple logo on a basic t-shirt is often the best way to go.

*Check out some of our favorite & affordable custom merch designers for hire here*

After you’ve completed the three preliminary steps mentioned above, you can begin connecting your Shopify account to your Spotify artist profile. Note: You’ll need your Shopify store login info for this.

1. Log into Spotify for Artists

2. Go to Profile

3. Click Merch

4. Click LOG IN TO SHOPIFY

5. Enter your Shopify store URL and click LINK SHOP (Tip: This is the URL in the address bar when you’re on your Shopify store, e.g. “your-store-name.myshopify.com”)

6. Log into Shopify, then follow the steps to set up your accounts (Note: You’ll get prompted to Add sales channel, accept the terms, and choose the artist you want to link your shop to)

Next, you’ll need to publish merch to your Spotify for Artists page:

1. Log into Shopify

2. Go to Settings

3. Click Products, then All products

4. Choose a product (Note: Check the product uses plain text and static images for the description and media (we don’t support videos or text formatting)

5. Click Manage next to SALES CHANNELS AND APPS

6. Make sure Spotify is checked, then click Done

7. Click Save at the top of the product page

Once your merch is published from Shopify, you can pick up to 3 items to list on your artist profile:

1. Log in to artists.spotify.com.

2. Go to Profile.

3. Click Merch.

4. Click ADD TO SHOP on the merch you want to show on your profile.
   
   

That’s it! Once you add your merch, anyone who visits your Spotify artist profile can see your merch items for sale.

Your merch will appear on your Spotify profile in the order you add it. To swap the order of the merch, you’ll need to remove it all, then add it again in the order you want.

You can remove merch at any time to add different merch to your artist profile. Out-of-stock items get automatically removed from your profile.

In 2021, Spotify launched their very first Fan Study: Merch Addition. This study reveals powerful insights designed to help artists better connect with fans through gaining valuable information about their listening and buying habits. 

According to Spotify data, more clicks on artists’ merch happen over the weekend. On average, you can expect to see 18.4% more clicks each day Friday through Sunday than the remaining days of the week. The Spotify Fan Data also reveals these following best-practice selling tips:

• Make sure you’re selling t-shirts in the summer
• Stock up on vinyl during April and May
• Offer outerwear during the holidays
• Color t-shirts can grab more attention
• Update pics and bio every time you release new music