How To Sell More Merchandise On Your Band’s Website

How To Sell More Merchandise On Your Band’s Website

Written by Jaron Lewis

Selling your band’s merchandise at shows when people are hype for your sound is one thing, but selling it online is a whole different ball game. It takes a little marketing know-how to get your merchandise to the eyes of the right buyer. You can’t just put your merchandise on a website and expect it to sell itself; that’s setting yourself up for failure. Let us help guide you through it.

Start With The Research

If you’re already selling merchandise at your band’s shows, your research should be fairly easy. Pay attention during these sales; what moves the fastest? What styles do people seemed most attracted to?

Who seems to be your target demographic (the people that are the most interested in your product and that purchase the most)? If you can figure these things out, you can easily figure out what you need to focus on in your advertisements and presentation of the merchandise.

Use This Information To Figure Out What Merchandise To Sell

By paying close attention to what products move at your shows and what don’t, you can make an informed decision as to what to sell online. It would stand to reason that the products that move the best at the shows will also move well online. They can’t do it alone, though. You have to sell these products to the consumer.

Sure, they like the product, but why do they need it? Why should they spend their hard-earned money on it? With online sales, you lose the rush and excitement of the concert as a selling point as well as a salesman. Your product description and presentation have to do the selling for you.

Create An Amazing Presentation Of Your Product

One of the hardships of selling online is that the consumer can’t physically see or touch the merchandise before purchasing. It’s important to make a well-detailed product description and use a professional-quality and appealing image of the product that can help to serve your marketing purposes. Figure out your target demographic for each product and display the product in a way that would be appealing to them.

Use an image that shows a practical use for the product. If it’s a flag, use an image of it on the wall or on a flag pole. If it’s a shirt, have a model that fits into the target audience wearing it to appeal to them. You should also make sure the description of the product is as detailed as possible so the customer is satisfied knowing all they need to about their product before purchasing.

It's Not Impossible

Selling merchandise on your band’s website can be a little trickier than at a concert. You lose your salesman as well as the customer’s ability to physically touch the product. This can make the sale difficult, but not impossible. With detailed product descriptions, good images, and being sure you let the customer know why they need the product, you’re set up for success.



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