By paying close attention to what products move at your shows and what don’t, you can make an informed decision as to what to sell online. It would stand to reason that the products that move the best at the shows will also move well online. They can’t do it alone, though. You have to sell these products to the consumer.
Sure, they like the product, but why do they need it? Why should they spend their hard-earned money on it? With online sales, you lose the rush and excitement of the concert as a selling point as well as a salesman. Your product description and presentation have to do the selling for you.