Inviting friends and current fans is a given, but how do you get new fans to attend your concert? Researching Facebook pages that are related to your target audience and recruiting people from there is one way to gather new fans. Keep in mind to not ask outright. Spreading the word for the event must sound organic. Internet users abhor spam, do not sound like a bot. After gathering enough reputation on the page, ask if anyone is going to your concert. You don’t have to say it’s yours, but asking gets people interested.
Outright sending messages can get others interested as well, however, if you don’t have a good connection with them you’ll sound like a salesman, and they won’t attend. Unless the event is free, most people who haven’t heard of you will spend money and time to attend your event. Lastly, give your fans time to plan around the event. Your fans may come from different walks of life. Some are young and have all the time in the world, while others are parents that need schedule babysitters.