Fraud Blocker

How To Use Social Media Influencers To Have A Big Album Release

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

For hours, days, weeks, and months you have worked on creating songs for your album. You have slaved and poured out your heart into those lyrics, that beat, the music, and each song. You have finally completed the last song to your album. Congratulations on making it this far.

I hate being the bearer of bad news, but your work is not yet complete. Now it is time for your new album release. But you do not want to just release the album to the public and be done with it. You want people to listen to your music, love your music, and talk about your music. Now that you have done most of the hard work, it is time for people all around the world to hear your new album release.

What Are Social Media Influencers?

How can you be sure your music gets out to the public for people to download? Why not use social media influencers for your big album release? Social media influencers are those people who have taken their story and creativity to social media. They may have taken their fitness journey, music journey, or other creative journey to social media and have received millions of followers. Now that they have this large following, their word holds a lot of weight.

They have millions of followers who trust their word. Those millions of followers trust the social media influencers if they endorse a product. So why not connect with a social media influencer to promote your new hip hop album release, or your new instrumental album release?

How Do You Get One To Help You

Because social media influencers are so popular, and their word carries a lot of weight, it is not very likely that a social media influencer will promote your album for nothing, unless they are good friends with you, or owe you a favor. Here are a couple of things that may help get a social media influencer to promote your new album release:

  • Money talks - Many social media influencers demand a seven-figure payment for endorsing big companies and their products. You may not be able to pay an influencer seven figures for one album release, so offering a percentage of your sales either for a certain time, or indefinitely.
  • Create a promotional code for the influencer to post so you know how many people are downloading your album as a result of the influencer.
  • Iron sharpens iron - try to network with social media influencers whose niche is like yours, and whose followers represent your target audience.
  • Do not look for a fitness influencer if you are releasing your album. Unless you are advertising your music for working out, you want the influencer to be one that already promotes music.
  • If you are an artist, look for an influencer who may want to collaborate with you on your next project.

By connecting with a social media influencer for your new album release, you will drastically increase your exposure to your target audience, which will in turn make your release even more successful.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

Join the No-Nonsense Music Marketing Newsletter to get the most valuable weekly case studies and strategies to grow your music business!

  • This field is for validation purposes and should be left unchanged.




*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.