How To Use Social Media Influencers To Have A Big Album Release

How To Use Social Media Influencers To Have A Big Album Release

Written by Jaron Lewis

For hours, days, weeks, and months you have worked on creating songs for your album. You have slaved and poured out your heart into those lyrics, that beat, the music, and each song. You have finally completed the last song to your album. Congratulations on making it this far.

I hate being the bearer of bad news, but your work is not yet complete. Now it is time for your new album release. But you do not want to just release the album to the public and be done with it. You want people to listen to your music, love your music, and talk about your music. Now that you have done most of the hard work, it is time for people all around the world to hear your new album release of 2017.

What Are Social Media Influencers?

How can you be sure your music gets out to the public for people to download? Why not use social media influencers for your big album release? Social media influencers are those people who have taken their story and creativity to social media. They may have taken their fitness journey, music journey, or other creative journey to social media and have received millions of followers. Now that they have this large following, their word holds a lot of weight.

They have millions of followers who trust their word. Those millions of followers trust the social media influencers if they endorse a product. So why not connect with a social media influencer to promote your new hip hop album release, or your new instrumental album release?

How Do You Get One To Help You

Because social media influencers are so popular, and their word carries a lot of weight, it is not very likely that a social media influencer will promote your album for nothing, unless they are good friends with you, or owe you a favor. Here are a couple of things that may help get a social media influencer to promote your new album release:

  • Money talks - Many social media influencers demand a seven-figure payment for endorsing big companies and their products. You may not be able to pay an influencer seven figures for one album release, so offering a percentage of your sales either for a certain time, or indefinitely.
  • Create a promotional code for the influencer to post so you know how many people are downloading your album as a result of the influencer.
  • Iron sharpens iron - try to network with social media influencers whose niche is like yours, and whose followers represent your target audience.
  • Do not look for a fitness influencer if you are releasing your album. Unless you are advertising your music for working out, you want the influencer to be one that already promotes music.
  • If you are an artist, look for an influencer who may want to collaborate with you on your next project.

By connecting with a social media influencer for your new album release, you will drastically increase your exposure to your target audience, which will in turn make your release even more successful.



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