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Over 123,715 Organic Music Plays In 30 Days For My Latest Single: Here’s How I Did It

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari MC

If you’re an indie artist who’s released music within the past year, you know how hard it is to get the right attention to your music. Artists are releasing music ALL the time, and when you’re trying to push your latest music release it may get lost in all the noise that’s out there.

Not to mention how many different platforms there are to push your music on nowadays! I’ll be going over which platforms I used and what strategies worked for me (and which didn’t work so well).

*This should go without saying, but make sure your music is up to professional standards if you want it to do well with real audiences*

Social Strategies That Worked

There are dozens of places people can hear your music. However, some of these music streaming platforms pay you while others don’t. Facebook video is becoming more and more popular each day, and while the Facebook algorithm is more sharer friendly for Facebook video than it is for YouTube video, it still doesn’t pay anything (directly) if I get 100,000 streams on there.

So I decided to focus my attention on SoundCloud, YouTube, Spotify, & My Own Site.

Some of these outperformed the others.

My SoundCloud Strategy (Read Thoroughly)

With SoundCloud rolling out monetization recently I decided to focus most of my efforts on here. It is one of (if not the most) sharer friendly platforms for indie releases.

The repost function is KEY!

One of my biggest problems with YouTube is that it’s not sharer friendly within it’s own platform! E.g. you can’t ‘repost’ someone else’s videos to your existing YouTube subscribers. You can share it on Facebook, Twitter, and other social media, but it’s just not as effective as sharing it within it’s own platform.

However, when you have a blog network on SoundCloud that can repost your latest single, it makes a HUGE difference.

Over the years I’ve built up a healthy amount of followers on SoundCloud. Since I have a good amount of followers, I can trade music promotion with other medium-to-large sized blogs.

Getting your friends to share your music is one thing, but when you get a handful of larger blogs to share it helps immensely.

It’s important to find artists/blogs who have a similar amount of followers as you to trade with. My range is probably 10K-80K for channels who will trade with me. If someone has more than that I might have to pay the big blogs for promo.

I utilized a few paid promotions I probably wouldn’t have had to otherwise if I had more open slots to trade on SoundCloud.

So what did I do during this process? Created more blog channels! Since I already know how to grow my SoundCloud followers, it made sense to create more channels for two reasons.

  1. So I could expand my brand(s)
  2. So I could keep up with the demand for my popular promotion service while doing promo for my own songs

So while I was able to trade a good bit, I didn’t want to flood my SoundCloud with 30 reposts a day from trading promo with everybody (on top of all the promo I do for other artists).

My YouTube Strategy?

YouTube is still effective in the organic search department. I titled my video with a search friendly term and used some paid traffic to give the rankings a boost.

Also, I made the song available for free download on SoundCloud with a gateway. In exchange for the free download a people will automatically follow my account and like/repost the song.

But this time I put the SoundCloud download link in the YouTube description of the song.

Whenever someone hit free download on SoundCloud, it took them to the YouTube video with the download link it that description.

So you can think of that as killing two birds with one stone.

My Email Strategy (Clutch)

This is the most slept on method from artists! Either musicians ignore email or they don’t do it right! You can’t treat email like you do other social media.

An email with the subject line, ‘New Single Released Today,’ just doesn’t excite the listener. Maybe something like, ‘Omari, I Spent 72 Hours Making This Song, Let Me Know What You Think!

Now the link is still going to be to your single in the email, but the subject line is wayyyy better.

I have a pretty large email list (about 50K+), so this was a big help too.

Sign up through that link and you'll automatically get a $30 credit when you sign up for the premium version of MailChimp. You will have to sign up for the premium version to activate the discount, but you'll be given a $30 credit, so it will be free for 3 months!

Social Strategies That Needed Work

Honestly, my single release taught me a good bit about strategies that need improvement. Initially, my goal was to get 1,000,000 streams within a month. To do this I would’ve needed much more help from Spotify.

My Spotify Strategy (And How I Plan On Fixing It)

My Spotify strategy this go around was to put [AVAILABLE ON SPOTIFY] next to my song title on SoundCloud.

I thought that would push enough people over to Spotify as flow-over traffic method. The problem with this is that people who listen on SoundCloud… are perfectly fine listening on SoundCloud!

I suppose it can help a little to let them know it’s available on other streaming methods, but this forced me to look into other options on Spotify.

For my next release I’ll be looking into getting placements on Spotify playlists. Playlists seem to be the easiest way to start generating plays on Spotify. Once your song starts getting circulated in a number of playlists, Spotify should recognize it and start placing it in more playlists and suggestions organically.

I’m sure there are people within my existing blog network who have some up and running, but I never asked!

So I started some Spotify playlists during this promo campaign so I’ll have slots to trade in the future!

My Facebook & Twitter Video Strategy (For The Next Release)

Last but not least, here’s how I plan on incorporating Facebook and Twitter video in my next release.

These social platforms seems to do best with video when it’s sharer friendly. If you’re trying to get your new music video to go viral, it won’t get as many shares if it doesn’t have a sharer friendly title.

I find videos with the title WITHIN the top and bottom border of the video do best on Facebook and Twitter.

Consider adding those to your music video with a catchy headline when you upload it on those social media.

Get your network to share it on their Facebook and Twitter pages just like with Soundcloud.

Wrapping Up 

Next release I believe I can push for about 500,000 streams within a month with the improved strategies. In the meantime, I’ll be setting everything up for that release!

If you want to get results for your music try out our promotion service below! Drop a comment with some of your best promotion strategies too.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.