This is the most slept on method from artists! Either musicians ignore email or they don’t do it right! You can’t treat email like you do other social media.
An email with the subject line, ‘New Single Released Today,’ just doesn’t excite the listener. Maybe something like, ‘Omari, I Spent 72 Hours Making This Song, Let Me Know What You Think!”
Now the link is still going to be to your single in the email, but the subject line is wayyyy better.
I have a pretty large email list (about 50K+), so this was a big help too.