5 Reasons You Should Never Buy Spotify Plays, Listeners, Or Followers

5 Reasons You Should Never Buy Spotify Plays, Listeners, Or Followers

Written by Omari & Jaron Lewis

All businesses and artists should grow organically, that means that your followers or your fans have a genuine interest and appreciation of what you are making. However, many artists, especially on Spotify, find themselves more often than not ‘buying plays’ or listeners and followers for that matter.

And there are a few reasons why this should not be what you are doing for your music. First, we do want to make a distinction between music promotion and buying plays.

TWO COMPLETELY DIFFERENT THINGS!

We have rounded up a few of these to give you a bit of guidance if you are either new to the site, or are trying to generate a more active and loyal following for your content.

1. HOW TO SPOT FAKE SPOTIFY PLAYS

There are some sure fire ways to tell if a service is fake:

  • If they tell you they can deliver a specific amount of plays within a specific amount of time. The best any real Spotify promotion company can do is give you a range of expected plays.
  • If they keep saying the plays are 'safe' rather than explaining how the service is done
  • If they guarantee a certain amount of 'saves' by listeners (This number should be completely organic because you don't know who will actually like your music when promoted)

The success of a good Spotify promotion depends on the song. Whenever you're getting organic music promotion, not every song is going to get the same amount of plays, and that's how you want it to be!

Fake plays don't bring in real fans.

Fake Spotify Plays Streamify

Be careful with Spotify services that have checkout pages like this

2. FAKE FOLLOWERS DON'T GIVE YOU REAL SUPPORT

It's a good thing if you order music promotion on two different songs and they don't get the same results.

All that means is that people like one song better. Thus, you can plan your promotion budget around that song and release it as a possible single for your album!

Also, fake people can't give you real money. Spotify technology is getting better and better, so it's spotting fake plays more often.

If they notice a dramatic spike in plays then a sudden drop off, it's like a red alert for them. It's different when there's a spike and a gradual drop off.

3. YOUR DISTRIBUTOR COULD SUSPEND YOUR ACCOUNT

Music distributors like Distrokid, Tunecore, Awal, & Ditto want to keep a good relationship with streaming services like Spotify, Pandora, Apple Music, and Deezer.

If they keep sending songs to the streaming services that are using fake plays, that means Spotify has to keep paying profits that are unjustly due.

No company in the world wants to do that!

So they start telling the distributors to hammer down on the bad customers, and eventually this could end in your songs or artist account being banned from the service!

Now ask yourself, is it really worth it to try and order cheap plays for Spotify instead of getting a real playlist placement or organic promotion?

Yes, it may cost a little more to go with the real deal, but the benefits outweigh the costs.

Suspended Spotify Account

Image via venturebeat.com

4. REAL SPOTIFY PLAYLIST PLACEMENTS VS. FAKE PLAYS

Like we said earlier, there's a BIG DIFFERENCE in buying fake Spotify plays vs. getting organic music promotion through Spotify playlists.

Essentially it works like this:

  • Independent Spotify curators make playlists that they upload and market to their audiences. This could be a music blog, Twitter personality, indie musician, whomever...
  • As more and more people follow the playlist, the top spots in these playlists are highly coveted and drive a good amount of natural plays to a song
  • Once a blog starts getting so many music submissions, they start putting together playlist promotion packages based on exposure
  • If a blog has a Spotify playlist with 30,000 followers, they can trade with other blogs who have similar sized playlists to get you into more and bigger playlists! (e.g. 60,000 followers through 2 playlists or 300,000 followers through 10 playlists)
  • Labels, big artists, and musicians use this method to naturally and efficiently grow their Spotify songs!

5. HOW TO START INVESTING IN SPOTIFY PLAYLISTS

If you just skimmed through this article, the main point is, don't buy fake Spotify plays, listeners or followers.

Instead, invest in organic music promotion through getting playlist placements! The placements lead to getting natural plays and exposure vs. bot plays. 

We happen to have one of the top ranked Google services! Click the button below to check out our Spotify promotion options 🙂

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