It pains me to see submission pitches that drone on and on about the music.
Even worse is when musicians beg and plead for spots. Or apologize for the quality of the demo.
No one has time to read through 500-word pitches filled with apologies and run-on sentences.
The best approach is to keep it short and simple. Focus on the best parts of your music and give the reader the highlights only.
Here’s a template that works well:
Hi [Blogger’s Name],
Big fan of your blog. Your review of [song/album/tour] was one of my favorite bits of writing this year. [Personalize this line as you see fit]
I wanted to submit a song for your [blog section].
[One-sentence pitch - see above]
You can see the song on my Soundcloud: [link]
I wrote this song because [story]
You’ll enjoy it if you like [song your music is most similar to]
I’d love to hear your thoughts. You can find more about me on my website link below.
[Your website link]
P.S.: You can grab a copy of the artwork for this song here [artwork link]
This template keeps things simple. It is personalized; it references the blogger’s first name and includes a line about the blog (customize this as you see fit).
Besides this, it also includes:
- A one-sentence pitch.
- The story behind the song or your music in general - in a single sentence.
- A comparison to an existing artist or song. This can help bloggers decide if they’ll like your music. (Although this isn’t necessary since you’ve already included a comparison in the one-sentence pitch).
- Links to your website in the signature.
- A ‘P.S.’ section with a link to the artwork. This is actually one of the most-read parts of any email.
I’ll do a more detailed breakdown of a successful pitch in a future article. I’ll also include guidelines on finding email addresses, using a compelling opening hook and closing warmly.
Watch this space for more.
Besides these, follow the obvious tips: observe the submission guidelines, personalize your emails, and be polite. Follow-up once (and only once).
And most importantly: keep on making great music, and keep on trying.