There's a few ways to spot a fake service out.
- If they give a hard number of plays instead of a range (Fake)
- If they talk about them being 'safe' plays (Fake)
- If they guarantee likes, comments, and re-posts (Fake)
Why are these fake indicators?
Real promotion services usually give a range of plays that will be delivered because the success of the promotion depends on the song.
If you pay $50 to get a song promoted and only receive 7,000 plays, 100 likes, and 20 re-posts, and another artist pays the same amount and gets 15,000 plays, 500 likes, and 100 re-posts, it means people liked the 2nd song better.
That's the way real promotion works!
Not everybody will get the same result from the same amount of money. Look at advertising at the movies for example. Just because somebody spends $3 million on a marketing campaign for TV, Internet, and Radio doesn't mean that film will gross $30 million.
The success of the campaign largely depends on the targeting of the audience and the quality of the film.
It works the SAME way with music!