*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*
Written by Omari
Buying SoundCloud plays has become a popular thing to do with aspiring artists, DJ's, and producers on the site.
Everyone is in a mad dash to be heard, and sometimes they may even sink to the level of going unheard in order to make it look like they were heard.
With this I mean that most of the services that offer SoundCloud plays use bots or fake plays in order to fulfill the requirements they tell artists they can give.
SoundCloud has quickly become the #1 source online for like minded creatives to collaborate. Recently, they even started to monetize SoundCloud! This means that buying fake plays is a HORRIBLE idea. You don't want your account to be in bad standing for monetization.
The goal now is to not only get plays, likes, followers, and reposts. They have to be organic listeners now. I've seen people with 1,000,000 song plays and only 50 likes on a song... That's not the way organic music promotion works.
Here's 5 reasons why it's a bad idea to buy off these services, and also what to do instead when you're trying to get more listeners.
What Real SoundCloud Promotion Looks Like
There's a few ways to spot a fake service out.
Why are these fake indicators?
Real promotion services usually give a range of plays that will be delivered because the success of the promotion depends on the song.
If you pay $50 to get a song promoted and only receive 7,000 plays, 100 likes, and 20 re-posts, and another artist pays the same amount and gets 15,000 plays, 500 likes, and 100 re-posts, it means people liked the 2nd song better.
That's the way real promotion works!
Not everybody will get the same result from the same amount of money. Look at advertising at the movies for example. Just because somebody spends $3 million on a marketing campaign for TV, Internet, and Radio doesn't mean that film will gross $30 million.
The success of the campaign largely depends on the targeting of the audience and the quality of the film.
It works the SAME way with music!
Most Likely Fake Service
It might actually be a GOOD sign if you promote two songs with the same amount of money and they get different results.
You could be testing out which song you want to release as your single, so you order two real promotion packages and one has double the plays as the other when it's all said and done.
Now you know which one to invest more promotion in!
Also, fake people can't give you real money either! Whether it be through streaming revenue or album sales, the technology is sophisticated enough to pick up whether the person listening to it is a bot or real person.
If it's real people you can bet that the effects of the promotion will linger afterwards because people will play your song again and again if they enjoy it.
Another indication of fake plays is a hard stop in the promotion. If a service can deliver 50,000 plays and there's a hard stop in plays after the 50,000 "person" plays it, it's fake. There is a lingering effect with real promotion. Meaning some people added the song to playlists and shared it with friends.
Now, if the music isn't very good, there could be a stop after the promotion, but usually people who invest in real music promotion services online are making better music than the most.
What Real Comments Look Like
The reason why some fake services will advertise their plays as 'safe' is because artists have gotten their profiles taken down from using fake plays before.
It's not worth the risk of having to rebuild your profile from scratch all to create the illusion of popularity.
Even if it is cheap, you should invest a little more for a real service. Say you do all the hard work of building up your profile the right way. You work hard to get SoundCloud followers and reach out to people to comment, like, and repost your songs.
Then one day you decide to try out a fake service and all your hard work is taken away because they suspend your account.
Is it really worth it?
NOTICE HOW I NEVER SAID DON'T BUY A RE-POST!
I'd be careful about this one too, but let me explain.
If a larger SoundCloud channel sells re-posts on their page, it's perfectly ok to buy.
That's promotion to me instead of just 'plays'.
Music promotion is different than plays because all it guarantees is to put your music out there. Which is a good thing.
Honestly, who cares if people play your music one time and never listen to it again?
That's not the type of people you're going for.
You're going for the people who will play it repeatedly!
SoundCloud music promotion is actually a great way to start gaining a following! I used to get promotion all the time before I gained a significant audience myself.
The key to getting the most out of your promotion is knowing how to get a return on investment. I wasn't afraid to spend $25 or $100 on promotion because I had a marketing strategy in place to gain my investment back.
Musicians are lacking as a serious profession because we don't implement proper marketing strategies. You can start taking your music career seriously by looking at some of the strategies in this book:
Click To Learn How I Run My Music Business Full-Time
If no real people hear your music, then you have no chance of making a career as an artist.
Not rocket science, but I still see artists wasting precious time by not investing wisely in themselves.
Think about it. Would you rather waste the next month sending out 100 tweets telling people to listen to your music and receive maybe 100 plays (if you're lucky), or go to a professional service and get 10,000 organic music plays for a small price.
AND, if you know how to market your music business plan, you'll have strategies in place to get your money back. Just putting an iTunes link in the song isn't going to work. There's muchhh much more to it than that.
Sometimes you don't need a music manager, music management company, or be signed record label to be successful. Just use your head and start investing in music marketing knowledge.
Many will take all the time and money in the world to invest in home studio recording equipment (which you need too), but don't forget that without an audience, you have no career.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
Join the No-Nonsense Music Marketing Newsletter to get our advertising blueprint that helped us grow our music business to over 7 figures a year!
© 2023 Omari MC, LLC. All Rights Reserved.
© 2023 Omari MC, LLC. All Rights Reserved.
Leave a Reply