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How To Get Sales In This Digital Music Industry

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

The digital music industry is taking over the music world, making it an appealing option for those artists who want to publish their own music. There have been a lot of people looking at the music industry statistics over the last 10 years.

These digital music sales statistics have allowed for digital music industry analysis that shows us just how the landscape of the music industry has changed over the years. This is important for you to know because this can help you decide how you are going to move forward in your career in the music industry.

Statistics

First, let’s take a look at some of these notable statistics that you should pay attention to. The most important of these statistics is that in 2013, 45% of the revenue in the global music market game from the digital industry.

This number has increased by 10.2% in 2015. Overall, the industry earned around $6.7 billion. The digital industry is the fastest growing revenue source in the entire industry. In recent years, it was discovered that of this industry 34.3% of the revenue came from the streaming aspect of this industry.

Another important thing to know about these statistics is that it means that there is a decline in the sales of the physical products, meaning the digital industry may be the best option for artists these days.

Monetizing Your Music Online

Now that you know just how big the digital music industry is, you will need to know how you can profit from your music in the digital world. One way that you can do this is through selling an album directly from your own website. You can sell digital and physical copies of your album this way. Another option is to sell both physical and digital copy for a single price. You can do this before the release or even do pre-orders to draw attention to your new album. Checkout these tips on what I did to increase my revenue by 197%.

It is also important to think about the pricing as well as any discounts that you may offer during the time your album is on sale. When people get to your website, you should have a mailing list to keep fans in the loop about your music. A final thing to consider is putting your music on YouTube.

This may not be the first place you think of when you think about music promotion, but it should be. Fans can discover you here and move to purchasing your music on any of the digital sites.

Digital music is definitely a great way to earn money in the music world. There are so many people trying to get the music career of their dreams that getting a record deal may not happen.

It's Only Going To Grow

The digital music industry is thriving right now and this gives self-published artists the best way to sell their music on their own. If you are just starting out, digital music offers you the opportunity to fulfill your music dreams. Due to the popularity in mobile devices, this industry is only going to grow and you want to be a part of it.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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