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Written by Ramsey Brown.
After the COVID-19 shut down and live music coming to a complete stop for over a year, the music industry was forced to renew itself and look for alternate ways to reach audiences and continue offering concerts and quality music content. The best way to achieve all this? Live streaming — a new way for people to connect with society and for creators to share content without anyone ever having to leave the comfort of their own homes.
While live in-person concerts were practically banned across the world, live stream shows became the only and best option for musicians to continue their careers, engage with fans, and continue earning revenue from what they love doing most.
Thankfully now, live music has slowly geared back up and the music industry is getting back to semi-normal again. Although one thing has become clear after being in quarantine for quite some time and it's that live streaming is here to stay. As a matter of fact, it’s becoming even more popular now than ever before.
However, as it happens often with many online resources, not everyone knows how to take advantage of these newer and advanced virtual tools. The truth is that although live streaming is relatively simple to do and has proven to give very good results, not everyone manages to succeed at it and ends up giving up soon after starting it.
The reason for this? Lack of information and advice on how to use these online platforms and how to promote them properly. Musicians spend half their lives studying the function of the musical language and the other half composing and striving to create unique songs that people will love. So, it’s not unusual that most do not have the time to analyze how to use these online resources or study how to legitimately promote themselves to be a well known figure via live stream.
That's why below we are going to explain a series of key tips so you can learn how to properly promote your music on live stream and start increasing your viewers and popularity with the help of online resources and marketing tactics.
The live streaming universe has so many tricks that getting lost among them is normal, however there is a less used resource that will allow you to start promoting your videos without having to invest too much effort or money: planning your next live broadcast with plenty of time in advance.
By planning a date, a platform, and a time, you will not only be generating expectation among your followers, but you will be giving them all the necessary information for them to share the event and advertise it among their network of followers so that many more people find out about it. Which brings us to our next tip….
One of the best marketing strategies to get more viewers on your live stream is to motivate your current followers with some kind of incentive. Ticket giveaways or signed merchandise are just a couple of ideas you could use to incentivize the first 20 people who like, share, and tag your live stream event via social media.
This way you will not only be advertising your video, but you will also be connecting more with your followers and rewarding them for their love and trust in your work. It will also help your other social media platforms receive more traffic and followers when your current fans are sharing your content with their followers.
If there is an undeniable truth that we all know today, it’s that social media is by far the best, easiest, and cheapest way to promote yourself or your music to the public. Take every opportunity you have to post on your different social media accounts — Instagram and Instagram stories, Facebook and Facebook stories, even posting in different social media groups that are music related. Platforms like Twitter, LinkedIn, and Reddit are often overlooked for music promotion. Use any and all platforms you have to promote your live stream, and make sure you are promoting with plenty of time in advance.
This resource does not always have to involve an added expense in advertising, as Instagram has several free resources just as useful as its professional paid promotions: live videos, hashtags, reels and stories. These are all free resources that any user of the platform can use to promote their music and upcoming events, you just have to learn how to combine them correctly to start seeing results.
Apart from social networks and the planning of your streams, another brilliant way to promote your events is through your email contacts list (if you have one), informing them in detail about the date of the event and the platform through which you will broadcast it. Your email contact list can be a much more direct way to reach other audiences, such as music agencies that you have previously contacted, representatives or industry acquaintances with whom you have a more personal contact with and want to invite.
Connections have always been and always will be one of the best ways to open doors in the music industry. Beyond your actual talent and the effort you invest in your career, if you do not know how to create a solid network of contacts, you can hardly reach the pinnacle of success you are looking for.
Inviting other artists or industry figures to join in on your live stream is a fantastic way to increase your overall reach. Pulling in an additional person to help promote and provide talent will establish you and the event among their fanbase as well. Great live streams should be entertaining to the audience, so whoever the guest collaborator may be, ensure that you have a genuine vibe with them and they will add an additional layer of energy to your video.
Don’t forget to tag your guest collaborators as you are promoting your live stream and encourage them to tag you and promote the event on all of their social channels as well. You could even post and promote a teaser video with the both of you hyping up the live stream prior to the event!
Live streaming has proved to be a fantastic way to get your music out to the world and connect to a much wider audience. Nothing will ever replace the energy and excitement of a live in-person concert, but through hosting online live stream shows you are able to reach a much larger range of people and introduce your talents to those who may not have previously knew your music existed.
With that being said, promoting your live stream is an entire process of its own aside from the actual live stream event itself. You can't expect people to tune in if you have not taken the proper steps prior to ensure your fans know the event is actually happening. With these 5 simple promotion tips, you can definitely expect your live stream numbers to raise and your overall engagement to increase.
We hope that you found this article beneficial and you take advantage of all the advice mentioned above to make sure your next music live stream is successful. Good luck!
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