How to Promote & Push Your Single or EP Independently: 5 Genius Tips
Written by Cameron Mayo
When releasing music, you cannot get tricked into thinking that once your single or EP is finished, it’s time to relax. If you want anyone to hear the music you just made, you have to put in a bit more work before and after the release.
I’ve got some ideas that will answer these questions and get you on your way to stardom.
1. USE SOCIAL MEDIA
When promoting anything, social media should be your first focus. Your goal here is to look like you know what you are doing.
Having good looking social media accounts and professional content is key to your continued success, and especially important for an unsigned artist. If you look legit, people will think you are legit.
Social media is also a great place to build hype before your music is even ready to go. Create buzz by having a countdown to the release and progress updates on the single or EP.
Social media is about content and engagement with your fans. Live recordings, clips from working in the studio, and pictures of band practice can all be used to attract interest in your music. If you have the resources, releasing a music video of a single can be great to introduce a coming album or EP.
2. PLAY IT LIVE
Live music strengthens the connection people feel to a song. Give your community as many chances to hear the song live before (and after) the release. No matter where you live, there are places to play music. Restaurants, bars, parks, community centers… the list goes on! (Check out this article about how to book local gigs).
The more often people hear the single live, the more likely they are to purchase it. Live performances also help people to remember your band and encourage them to search for your music online.
3. PUT IT IN A PLAYLIST
Third party promotion on Spotify is only possible through playlists. One way to capitalize on this is by making a playlist of your own and sharing it. Putting your new single alongside more well-established works will help it grow organically.
You can also reach out to playlist curators about having them feature your songs. Spotify playlists are a great way of promoting a new release because you are accessing someone else’s network.
Don’t limit yourself to Spotify however, try to get it in compilation albums or YouTube playlists.
4. GET IT ON THE RADIO
Millions of people listen to radio while they work each day. Radio DJ’s work hard to cultivate loyalty among their listeners. If you can get it played on a radio show, that can do wonders for your career. This is more complicated than the ideas above, but potentially way more fruitful if you can get it done.
Your best bet are local or college stations. They are typically more willing to play new music. Same as anywhere, the more plays your single gets on the radio, the greater the exposure and the more likely it is that people will purchase it.
5. TALK ABOUT HOW YOU MADE IT
You know that making music is hard work. It takes skill and dedication to release an excellent single. Many people have no idea how that works and ever fewer know how you like to get things done. So, tell people about it.
Create a video talking about how you made the single and the evolution your music went through. Talk about any hiccups in the recording process and also about what things came easily.
This is a fantastic way to connect with your audience. People love to feel like they know their favorite artists. Your fans will find this peak behind the curtain fascinating, and by understanding your hard work, they are more likely to purchase the single to support you.
TO WRAP IT UP
These are good ways to promote a single or EP release. Do as many of these as you can for the best results. Hopefully, you can see that pushing a single isn’t as hard as it first appears, it just requires some persistence. It may take a little while for your single to gain traction, but if you have a good song and are following theses tips, you could make some serious waves in the music industry.
As you do all this, it would be worth your time to find some organic promotion service to help you along the way. We have the best organic promotion for SoundCloud, Spotify, and YouTube. The right package could be the difference between a handful of views and being picked up by a music label. Click below for more info!
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