How to Promote & Push Your Single or EP Independently: 5 Genius Tips

How to Promote & Push Your Single or EP Independently: 5 Genius Tips

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

When releasing music, you cannot get tricked into thinking that once your single or EP is finished, it’s time to relax. If you want anyone to hear the music you just made, you have to put in a bit more work before and after the release.

You need to be asking yourself “how do I successfully release a single independently? How do I push an EP? How do I to promote my new music on social media? How do I make this my break out hit?”

I’ve got some ideas that will answer these questions and get you on your way to stardom.

1. How To Use Influencers & Reaction Videos

It seems like influencers and reaction videos are popping up left and right on Instagram, Facebook, Twitter, & YouTube.

If you're not familiar with what this is, it's when people will essentially give their opinion of a popular song or video on the internet.

Say Taylor Swift has a new song out. That same day you will likely see dozens of 'reaction' videos of people simply giving their opinion about what they thought of the song.

It doesn't matter their qualifications either. These can be regular everyday people who simply like to listen to music and have a camera.

Now... what you can do here is go for the semi-popular reaction channels. The ones that aren't huge yet, but still growing and willing to listen to your music.

I'd advise having at least some traction on the song already so that the influencer will be more likely to react to it.

You can get some organic music promotion on the song, then send it to the influencer after.

Support Other (More Popular) Musicians

You might be confused by this one at first, but hear me out. Artists with around 5K to 50K subscribers on Instagram or YouTube are still small enough where they're going to notice if they have a 'superfan'.

This superfan can be YOU!

If you consistently leave genuine comments & support on every one of their videos or photos, the artist or band is going to take notice.

If you do this for about a month straight, they'll be much more susceptible to helping support your music career too! That can be through collaboration, promotion, or whatever else.

Small to mid size artists and bands are much more in tune with their audience. You can take advantage of this by genuinely showing love prior to asking them for anything.

Start Your Own Playlists

Third party promotion on Spotify is only possible through playlists. One way to capitalize on this is by making a playlist of your own and sharing it. Putting your new single alongside more well-established works will help it grow organically.

You can also reach out to playlist curators about having them feature your songs. Spotify playlists are a great way of promoting a new release because you are accessing someone else’s network.

Don’t limit yourself to Spotify however, try to get it in compilation albums or YouTube playlists.

Background & Theme Music On YouTube

The gaming community on YouTube is HUGE!

These channels are constantly looking for new music to feature in their videos. While it is true that YouTube now provides some royalty free music, this doesn't mean they'll have the perfect track for every channel.

Also, YouTubers are creators themselves. If you can connect with them on a creator to creator level, you'll have much more success in them placing your song on their channel.

This goes back to what I said earlier about being genuine in your support of a person.

Talk About How You Made It

You know that making music is hard work. It takes skill and dedication to release an excellent single. Many people have no idea how that works and ever fewer know how you like to get things done. So, tell people about it.

Create a video talking about how you made the single and the evolution your music went through. Talk about any hiccups in the recording process and also about what things came easily.

This is a fantastic way to connect with your audience. People love to feel like they know their favorite artists. Your fans will find this peak behind the curtain fascinating, and by understanding your hard work, they are more likely to purchase the single to support you.

Wrapping Up

These are good ways to promote a single or EP release. Do as many of these as you can for the best results. Hopefully, you can see that pushing a single isn’t as hard as it first appears, it just requires some persistence. It may take a little while for your single to gain traction, but if you have a good song and are following theses tips, you could make some serious waves in the music industry.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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