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Written by Ramsey Brown.
Most producers and beatmakers are familiar with the common digital production marketplaces like Beatstars, Airbit, Soundclick, and others for selling instrumentals online. However, there are other less-traditional platforms that are often overlooked which can be just as beneficial, if not more for selling beats on the web.
Instagram is one of the most-used social media sites with over one billion active users monthly. With such high engagement rates, Instagram has become one of the best places for brands and businesses to promote themselves and sell their products.
It’s no secret that Instagram is one of the most effective social media channels for marketing your brand’s presence online. Although IG isn’t commonly thought of as an E-commerce website, it is equipped with a ton of features that can help brands grow their business, increase profit, and surpass their competition.
So, if you are a music producer looking to promote and sell your beats online, it makes perfect sense to incorporate Instagram into your current marketing strategy. When using the platform strategically, you can truly leverage your brand and grow your music revenue dramatically.
In this article, we are going to explain exactly how producers can use Instagram to gain visibility around their music and actually generate beat sales in 2022. So, keep reading this guide for tips and tricks on how to successfully sell beats and instrumentals on Instagram.
The first step to successfully selling beats and instrumentals on Instagram is to ensure your profile and music bio are set up effectively. When a potential buyer visits your IG account, it should be very clear that you are a music producer with the necessary information visible that a customer would be looking for.
Most importantly, you’ll need to include your website or purchase link directly in your bio. Along with a direct link for people to find and/or buy your beats, you’ll want a clear-cut bio that lays out your production style, past achievements, accomplishments, and any big-name clients.
When you have your professional achievements at the forefront of your IG page, it will separate you from other producers. Instead of a bio that reads “check out my fire beats”, your accolades will speak for themselves and naturally lure in customers.
One way to draw more attention to yourself and your music on Instagram is to follow and interact with other music producers, music accounts, and recording artists. Not only will this help you see what others are doing and posting to become successful, but it will increase your engagement and overall visibility with people in your same field.
Interaction is the main key here. Find users with a decent amount of followers, or who you aspire to interact with. Then, begin liking and commenting on their posts. You can even repost their content to further draw attention to yourself and hopefully build a cross-promotion relationship.
Just remember, don’t be overly aggressive or annoying when interacting with other users. Not only does no one like spam comments, but it is also extremely unprofessional. Start by liking posts and leaving a few cool comments under a few people’s posts, without trying to sell yourself or your products.
By organically connecting with other users, producers, and artists on IG, your followers are guaranteed to increase quicker. It may take some time for you to start actually making sales, but the increased exposure will eventually generate to increased revenue.
Everyone knows that the proper use of hashtags is what can make or break a brand on Instagram. With so much traffic on the platform, hashtag usage is important to help separate yourself from other users. It is also the main way to get discovered by new people and gain new followers and likes as well.
Anytime you create a new post, it should always be accompanied by at least 10-15 hashtags relevant to you and your music. Rappers often use hashtags to find producers to work with, so if you make rap or hip-hop beats, consider using tags like:
#RapBeats #TrapBeats #BeatsForSale #HipHopInstrumentals #KanyeWestTypeBeat #JColeTypeBeat #KendrickTypeBeat #YoungThugTypeBeat #BeatMakers #RapMusic #BeatsForRappers #InstaBeatMaker #IGproducer #InstaHipHop #InstaBeats #InstaRap #InstaProducer #InstaMusic
80% of users say that they make purchase decisions based on the content that they find on Instagram. With knowing that statistic, it’s important that your Instagram profile is full of relevant content related to whatever it is you are selling.
For music producers and beatmakers aiming to sell their instrumentals on IG, you’ll want to ensure that you are posting music and production-related content on your page. If you are a serious producer, you should stray away from posting too much personal content.
If I am an artist looking at different producers' Instagram pages to consider purchasing beats from… and I come across a producer whose entire page is full of posts of memes, animals, selfies, shoes, etc., I am going to be immediately turned off and turned away by the lack of music professionalism displayed.
When someone goes to your account, it should be very obvious that you are a music producer who is selling beats, Your producer Instagram account should show images of you behind the scenes creating beats in the studio, shots from music events you’ve attended, photos of you with big-name artists or clients, images of your music equipment, catchy video snippets with your audio in the background, etc.
Remember, music production is your business profession, so you want your Instagram to reflect that seriously. Save any content unrelated to music for a separate personal Instagram account, that way you are not mixing business with pleasure.
Instagram Live is one of the most effective tools music producers can use to promote and sell their music on the platform. Everyone loves good behind the scene footage or documentation on how the music-making process is actually done.
Next time you go into the studio to create a new beat, turn on IG live to quite literally show you making music live in action. Hopefully, someone watching will like the sound you are creating and will reach out asking if they can buy or lease the beat.
You can also go Live on Instagram and play random beats that you have already made, giving viewers a short snippet of your instrumentals. This will help gain the attention of your followers and allow you to show off your work and music diversity by giving them a brief preview of your many different sounds.
Don’t forget to mention to your viewers where they can find and purchase your beats if they are interested. Also to remember, the more you go Live on Instagram, the more viewers you will start to grow and the more sales you will begin to generate.
Who doesn’t love a good sale or discount? No matter what you are selling, by offering limited-time prices on your products, it will always encourage customers to quickly buy at the discounted rate you are offering.
This is a tried and true marketing technique that has been proven effective and entices customers to act and buy now. Many businesses have successful sales during holidays such as Christmas, New Year’s, Halloween, etc. For producers, you can use this same method for selling your beats and instrumentals on IG.
You can also consider doing a sale every month or so in order to increase sales. Get creative when you offer sales and get even more creative with promoting your sale on Instagram. Using high-quality images and eye-catching graphics will help draw attention to your page and special offer.
You may even want to consider paid advertising to help get the word out about the promotion you are running. This brings us to our next point…
Although there are a ton of free tools on Instagram — we can’t overlook the benefits of paid promotion and advertising. Getting clicks, followers, and likes can be tough and time-consuming without the help of a professional ad and marketing agency.
At Omari MC, we have helped thousands of artists and producers successfully grow their Instagram accounts and increase their music sales. Through years of experience and proven-effective marketing campaigns, Omari MC provides clients with an arsenal of tools to grow their brand and overall engagement.
We work one-on-one with artists and producers to come up with customized ads and campaigns that are tailored to your specific goals. If you are looking for guaranteed ways to increase your engagement on Instagram and ultimately sell more beats on the platform — you should definitely consider hiring Omari MC for professional marketing solutions.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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© 2023 Omari MC, LLC. All Rights Reserved.
© 2023 Omari MC, LLC. All Rights Reserved.