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Written by Ramsey Brown.
Although some people outside of the music industry may think that the life of an artist is all glitz and glamor — in actuality, it is an extremely demanding profession with many complex moving parts.
Musicians no longer get to win over the hearts of fans solely by playing shows and producing good music. Especially in today’s era, there is a lot of behind the scenes work that goes into being a well-liked and successful artist.
At the end of the day, being a musician is like running your own business. Company owners put in a ton of ground work in the beginning so that their company can operate proficiently. The same goes for music artists — in order to achieve success later down the road, they must first build a strong foundation for their career and music business to flourish.
When talking about the job description of a musician, there are many roles that must be accounted for aside from just making music and performing it. Of course they tirelessly make music, but then they must distribute their music so it can be heard, then collect royalties so that they can get paid, they must be active on all social channels — creating and posting non-stop content to stay relevant and maintain their audience’s attention.
Plus, artists are required to constantly market themselves and promote their music. If they really want to go the extra mile to reach success, they also need to study the data and analytics of their fans and understand how their music is performing in order to develop better marketing strategies.
We could also get into the process of booking shows, finding venues, selling tickets, attending events, making public appearances, etc., but I think you get the gist now.
With all of that being said, you can see how it is nearly impossible for an artist to operate without the help of other entities. This is why musicians rely on a number of different companies to help alleviate the different aspects of their career. From distribution and marketing companies, royalty collection agencies, data analysts, and more.
But what if there was one company who could manage all of these different counterparts instead of having to outsource multiple different companies for multiple different jobs. Sounds too good to be true? Well up until 15 years ago, it was. Now thanks to Vydia, there is finally an all-in-one platform that helps creators manage all of their business needs.
Founded in 2013, Vydia is a company composed of experts in both tech and music with over 15 years of music industry experience under their belt. Their co-founders and operation leaders understand the insights and issues the music industry is facing today — and have the technical chops to build solutions that transcend above them.
Constantly producing new features and on-boarding new talent, Vydia continues to innovate the music industry at a remarkable rate. This video technology platform provides an end-to-end solution to empower the next generation of music creators, managers, and labels.
Vydia provides users with proper tools to power their businesses through one centralized platform.
They handle their own supply chain from audio and video distribution, data tracking, complex rights management, content protection, advanced payments, marketing, and revenue reporting — all from one easy to use platform.
Today, Vydia’s services are utilized by over 200,000 musicians, influencers, and brands worldwide. Including premium partners with major digital publishers like Vevo, YouTube, Facebook, TikTok, Spotify, as well as networks like BET, MTV, Music Choice, and more.
Vydia combines almost every aspect of the music business into one single platform. They enable their users success through personalized support and solutions, along with premium services and tools to grow their business on a global scale.
Now that we have an overview of what Vydia is, let’s take a deeper dive into their various features and services to get a full understanding of the company’s overall scope. Below are some of the main features that Vydia is best known for — and the advantages they provide artists who sign up to their platform.
Self quoted as the “only audio and video solution you will need”, Vydia efficiently packages and delivers your audio and video content from one centralized platform. From upload to distribution, their technology provides the digital infrastructure needed to streamline content and metadata ingestion to ensure it meets their clients specifications.
Their video and audio destinations include almost every major platform from Facebook, Vevo, YouTube, Spotify, Apple Music, and more. With this powerful feature, users are able to cut out any additional middle man distributors, all while easily accessing the tool from any web or mobile device.
Vydia has reimagined music distribution, allowing users to grow their audiences worldwide from one convenient location. In one easy workflow, creators can have their content delivered to over 200 audio and video destinations from around the world.
You can also customize and set ownership by specific territories to monetize your music videos, sound recordings and compositions for every asset you upload.
Vydia’s Rights Management tool puts artists in the driver’s seat to control how their audio and video content is handled across the web. Users are now able to maximize their earnings efficiently by managing complex ownership and royalty splits, set up protection policies to meet your goal as a creator, and monitor UGC (User Generated Content) claims anytime from anywhere.
Along with Rights Management, Vydia also takes the hassle out of content management. With this feature, artists can publish videos to their favorite social networks and protect them with Vydia’s proprietary Social Sync technology.
Once activated, Social Sync will automatically back up any video content published on your social feed, channel, or stories and keep them safely stored in your Vydia Library. From your Vydia Library, you can track your content’s analytics to see how it’s performing, as well as send social metrics to your partners or other brands for their own visibility.
Although everyone loves making money, collecting money from music royalties can be a huge headache for artists. Now with Vydia’s universal payment solution at your fingertips, creators can manage complicated payments for their audio and video content in just a few clicks.
This system eliminates the need for external resources and consolidates your accounting efforts on one easy-to-use platform. Vydia’s Royalty Center offers creators a streamlined and reliable way for you to pay out all of your stakeholders.
Splitting up earnings among creators has now become a breeze with Vydia’s automated payment system. It distributes funds to each party accordingly to ensure everyone gets paid their fair share on time and accurately. Users are able to track shared revenue with transparency and stay up-to-date with everyone’s earnings, so you’ll never miss a payment ever again.
In today’s digital world, keeping track of your music’s data and analytics is crucial for understanding your audience and developing proper marketing strategies accordingly. Instead of seeking out complex third-party tech and data companies to retrieve this information, Vydia generates it for you from any desktop or mobile device.
This tool allows users to monitor the metrics that matter most anytime, anywhere with direct access to performance and revenue analytics from the Vydia platform. Easily track your audio, video, and user-generated content (UGC) analytics to gain insight into what content is generating you the most money.
Vydia’s Analytics Dashboard provides a detailed snapshot of how your top audio and video content is performing on social media and digital service providers. So you can keep tabs on your playlisting, streams, and more with complete transparency. This feature truly saves artists time and money by leveraging one source for all of your analytics needs.
In order to access Vydia’s amazing features and services that were mentioned above, creators must either be invited or request an invitation themselves. In order to keep their platform and services running at such high quality, they prefer to stay moderately exclusive to continue operating at the high standard it does.
If you are interested in joining Vydia’s roster, the quickest and best way to do so is by getting referred by one of their existing clients. If you do not have someone who can refer you, you may alternatively request an invite through their submission form.
To note, Vydia will only reach back out to you if you are accepted. They also ask people to refrain from submitting multiple requests, as they will only consider those with single applications.
In summary, Vydia is an all-in-one music business platform that empowers artists through full control and management of the complex aspect of their career. With their cutting-edge music technology combined with customized customer support, Vydia supports artist growth by streamlining everything from distribution, royalty payments, rights management, data and analytic tracking, plus more.
To answer the question ‘Is Vydia Music really an all-in-one artist platform, or is it a scam?’ Well, with their client roster including names like Kanye West, Chance The Rapper, Lil Pump, Daniel Caesar, and more, one could assume just how superior their services are.
Although they are an exclusive company and fairly picky about their members they accept, if you are lucky enough to get the opportunity to join this platform — we highly recommend you do so.
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© 2023 Omari MC, LLC. All Rights Reserved.