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Written by Ramsey Brown.
TikTok along with Instagram have become the most prominent social media networks of the last few years — for young people, old people, businesses, celebrities, influencers, and everyone in between. There are already millions of people around the world who use TikTok to share witty videos, promote or find new music, interact with their audiences, discover the latest trends, keep up with their favorite influencers or celebrities, take part in challenges, and so much more. TikTok is on track to become the main social network for young people with an astonishing 689 million global active users as of January 2021.
With the simple use of this app, users have access to a huge universe of information that seems to have no end. Although this platform has many great advantages, just like anything else it comes with disadvantages as well. As we know, social media can sometimes provide a false sense of reality and distort one's image and popularity. This often gives users the incessant need to increase the number of followers they have on platforms such as TikTok because they believe it will make them appear more favored in the public eye.
Whether you're a TikTok user who wants to boost your followers to become an influencer or a musician on the platform who wants more followers to promote your music and gain exposure, the unfortunate truth is that the number of followers you have will have a large impact on achieving these things.
But with that being said, having a large number of followers on TikTok isn’t always related to vanity or having bragging rights, or at least it shouldn’t be. Getting more followers is really about getting more engagement on your page — thus increasing the number of people who could potentially be interested in your music or service.
Unfortunately, social media sites like Instagram and TikTok have made it more difficult than ever to become noticed on their platforms. TikTok works through a series of complex algorithms that require its users to do or have a certain number of actions and figures to grow on the platform. Simply put, TikTok makes it difficult to grow and become noticed on the platform if you don’t have a decent amount of followers and videos posted already.
You could be the best musician in the world but if someone lands on your profile and sees that you have very little followers, it could regrettably turn them away from your page without ever listening to your music. Sometimes those who are misinformed will correlate your talent to the number of followers you have, which has no real validity and a terrible approach to social media.
Some people could care less about a follower count, but for many artists trying to land a record deal or a major placement, the number of followers that appears on their public profile could greatly influence the outcome of this. Due to this unfair system, it has created the rise of people quite literally trying to beat the system — by buying their TikTok followers.
Buying followers and likes on social media platforms such as TikTok is a very taboo subject within the industry. People want more followers in order to increase their overall engagement, but when your followers have been purchased, you are actually getting the exact opposite results.
In this article, we are going to explain why buying TikTok followers is not as good of an idea as it may seem. We know that you came to this article to learn how to safely buy followers without getting scammed but the truth is, it just isn't possible. We are going to go over the cons of having and buying fake followers and then provide you with information on how to gain followers the legitimate way.
If you are trying to build up your TikTok following and increase your engagement on the platform, continue reading for tips on how to do this the correct and honest way.
Sure, the idea of gaining overnight ‘popularity’ on TikTok for only a little amount of money sounds like an attractive scenario. However, this easy-way-out of getting followers has more consequences than it is worth. Below we are going to discuss the cons of purchasing followers and how this decision can turn south quick:
When you purchase followers from these vendors online, you are strictly solely paying for a number. Engagement is never guaranteed, or even likely at all. The followers you receive are either bots or inactive accounts. In some cases, the bots may even assume the identity of a real person, using stolen images and names.
The entire purpose of having more followers is to have more people engage with your content. When you have bot followers on your page, there is zero engagement happening. Bot accounts rarely if ever like or comment on your posts, and they certainly won’t share your content or discuss your brand in real life. Which brings us to the next point…
There are many vendors who promise to sell you only ‘legitimate’ and ‘high-quality’ followers, some even guarantee this. However, you don’t actually know how these companies find these accounts or what their vetting process is before passing them along to you.
These companies lead users to think that the followers they are purchasing are going to be people like you and I who follow them. However, these ‘followers’ are actually not real people at all. Most of these services will send you bot followers which are fake accounts that may have no profile picture, no posts of their own, and an absurd username containing random numbers and letters. These services claim to provide you with organic follower growth, which is a falsity seeing how the growth is being bought, not organically grown.
It isn’t hard to tell when someone has purchased their followers. As we mentioned, fake followers rarely ever engage with content, so when someone has 500,000 TikTok followers but only a couple hundred likes on a post, those numbers don’t match up and screams that the person's followers are fake.
Having fake or purchased followers is very much frowned upon and can cause people to think differently of you or your brand's legitimacy. Your current followers may see that your followers are fake and begin to question what else is fake about you. Unfortunately, that is just the thought process some have on social media.
If you are wanting more followers in order to gain a position like an influencer or a brand rep for a company, just know that it is very easy for anyone to sniff out fake followers. If a company does find out you have dishonestly gained your followers, you will definitely be dropped from your position and could even black listed from other companies as well.
Yes, you read correctly — TikTok has the right to ban or even delete your account if they identify that you have bought your followers. This goes against the company’s Terms of Service policy and they actively discourage people from buying followers.
TikTok’s moderators have gotten a lot smarter when it comes to finding fake accounts on their platform. Most often they will purge any purchased or fake likes, comments, or followers — but they also reserve the right to suspend accounts that are involved in this practice.
So if you have paid a third-party service for increased followers or likes, it’s very likely that TikTok will catch this and remove them from your account. Or even worse, remove your account from the platform all together.
All in all — buying TikTok followers is an extremely risky business. You may have some instant gratification when you see a nice big number of followers on your home page, but the risk of losing your credibility and perhaps your entire account is just too great for us to condone the purchase of TikTok followers.
On the contrary, you may strike gold with a company who actually does provide high-quality legit followers and you may be the lucky one who TikTok never catches, but this is an unlikely scenario and something you will personally have to weigh out the risk of losing your entire account for.
If it’s more followers that you are wanting, unfortunately there is no fast track method that is both safe and legit. Although, there are many alternate solutions that you can use in order to gain more followers the smart and secure way. Let’s take a look at ways you can expand your TikTok reach without putting your entire account at risk:
To use any social network effectively, you need to have a clear plan and well thought out marketing strategy in order to succeed. The goal to gain more followers on TikTok is a good place to start, but it is very broad and you will need other goals and steps in order to achieve that main goal.
Strategize ways on HOW you can get more followers. As we mentioned before, with TikTok’s algorithm, the more you post and interact on the platform, the more visibility you will get. Therefore, come up with a schedule on when you are going to post videos. Since there is already so much traffic and competition on TikTok, starting out with one video a week is the very least you should be posting.
Understanding the interests and behaviors of your audience and curating your posts and products towards that preference is one of the best ways to increase overall engagement. Knowing your audience will help you maximize your gains and will strengthen your bond with your current followers
TikTok also provides statistics and information to users about what days their followers are most active and which days your posts are most likely to perform the best. It will also tell you the age range of your followers, the percentage of male to female, and other useful information that you can use to your advantage when crafting posts and videos.
Your username is your identifier on TikTok. It's a good idea to keep it consistent with your username on your other social networks, as this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.
Placing the correct keywords in your bio is also a great thing to do to increase your visibility on the platform. When someone clicks on your profile, your bio is always the first thing they are going to look at. So, if you are a singer/songwriter in the Nashville area, you’ll want to have that information included in your bio. People are more likely to follow you when they can relate to you with similar interests or characteristics.
Keywords are also the best tool to activate Internet search engines, the key is to choose the most popular keywords in your industry and introduce them strategically throughout our profile and publications. Let the experts advise you to find out which ones are yours and you will succeed!
TikTok is all about the trends and you can dramatically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn't mean you have to participate. Be discerning about the trends that you join in on to make sure that they're the trends your target audience is also participating in.
Again, tap into your current followers and see what type of trends and challenges they are participating in. This will give you a better idea of the type of content they are interested in and how you can formulate your next post according to their interests and activity.
Although everything has an influence, this may be one of the most important keys to gain followers on TikTok. Yes, it is important to be a part of the current trends on the platform, but one of the biggest mistakes that users tend to make is by only creating content that is similar to others.
It’s important when trying to gain popularity on any social platform that we define our own style and come up with content that differentiates us from the rest. It’s crucial to create videos and topics that you are actually passionate about and you’re not just piggy-backing off of the current trends that others have created.
When you are posting your own original content that you are passionate about such as singing, dancing, or whatever it may be, you will find that ideas will come much easier and your videos will be of much better quality. If you want to stand out on social media, you have to create content that stands out. Don’t try to blend in with the crowd, be originally you!
Something that we know attracts a lot of traffic on TikTok is the challenges. You may not like or want to participate in these challenges but without a doubt, this is one of the best ways to interact with your audience and have them interact back with you. This touches on the previous two points, following the current trends and participating in those, but also coming up with your own original trends as well.
You may think a current challenge is silly, but if you see that your followers are actively participating, it may be a strategic decision for you to participate as well. With that said, keep in mind what your brand image is and keep your content in line with that. Don’t be afraid to try new things but don’t do something completely out of your wheelhouse just for the sake of popularity and views.
All of these tips mentioned above are extremely helpful, but at the end of the day nothing will help you grow your following better than engagement marketing from a professional service. Companies such as ourselves at Omari MC specialize in helping artists achieve more engagement through optimized strategies tailored to your specific brand needs.
We provide authentic promotion services and have worked with thousands of clients, big and small. Our passion is helping artists grow and achieve the recognition they deserve by sharing their music to the proper markets. With our TikTok promotion service, we get your music discovered by using our pool of influencers to share it among their followers. We match your music with an influencer based on brand similarities to ensure that your song is a good fit for their channel.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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